Brand Corporate Identity - Task 1: Breaking Brand

Week 1 - Week 2

Jordan Matthew Susanto (0352661) BDCM

Branding Corporate Identity

Task 1: Breaking Brand

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Instruction

Project 1 (Group effort, individual submission) Select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Breaking brand essentially requires the student to deconstruct a brand. To help you in this task and outline or framework will be provided and it is as follows:

A) BRAND PROFILE 

1. Description 

1.1 Summary Description 

1.2 Target Market/Audience 

1.3 The Offer? 

1.4 Specific Benefits 

2. Brand Value 

2.1 Retailer's Perspective 

2.2 Customer's Perspective 

3. Brand Positioning 

3.1 Why This Brand & Not Competition? 

3.2 Target Market 

3.3 Competition 

4. Unique Selling Proposition (USP) 

B) EXPANDED BRAND PROFILE 

1. Description 

1.1 Founder 

1.2 Location 

1.3 etc.

 2. Benefits 

3. Target Market/Audience 

3.1 Geographic Segmentation 

3.2 Demographic Segmentation 

3.3 Pyschographic Segmentation 

3.4 Behavioral Segmentation 

https://learn.g2.com/marketsegmentation 

4. Competitive Differentiation 

5. Pricing 

6. Distribution 

7. Brand's Positioning Statement 

8. Brand's Voice 

9. Brand's 

Submission

Presentation (Individual):

Research (Group)

Feedback

Group Feedback: Our research is very weak. It will be better if we show example of how the brand strategy and etc.

Individual Feedback: 

Well design slides. Try to put in the perspective on my research. Need to showcase brand communication strategy.