Week 10 - Week 13
Jordan Matthew Susanto (0352661) BDCM
Packaging & Merchandising Design
Project 3: Promotional Merchandising item and Display
Module Information Booklet
Project Brief:
Overview:
In this project, students will be required to create five
merchandise items based on a packaging project. The project aims to
develop students' skills in creating and designing merchandise that
reflects the brand and the packaging design.
Objective:
The objective of this project is to encourage students to use
theircritical thinking skills and design skills to create
merchandise items that effectively communicate the brand message and
are aesthetically pleasing.
Tasks:
Research and analysis: Students must conduct research and analyze
the brand and packaging design. This will help them understand the
brand's values, target audience, and the packaging design's visual
elements and aesthetics.
Concept development:
Students must develop five merchandise concepts that reflect the
brand and packaging design. These concepts should be original and
aligned with the brand's message and target audience.
Design and production:
Students must design and create a mock-up of the five merchandise
items using the appropriate materials and production methods.
Presentation:
Students must present their merchandise items in a creative and
engaging way that reflects the brand's message and values.They
should be able to articulate their design choices and explain how
they reflect the brand and packaging design.
Final Submission
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