Packaging & Merchandising Design - Project 3: Promotional Merchandising item and Display

 

Week 10 - Week 13
Jordan Matthew Susanto (0352661) BDCM
Packaging & Merchandising Design
Project 3: Promotional Merchandising item and Display


Module Information Booklet


Project Brief:

Overview:
In this project, students will be required to create five merchandise items based on a packaging project. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design.

Objective:
The objective of this project is to encourage students to use theircritical thinking skills and design skills to create merchandise items that effectively communicate the brand message and are aesthetically pleasing.

Tasks:
Research and analysis: Students must conduct research and analyze the brand and packaging design. This will help them understand the brand's values, target audience, and the packaging design's visual elements and aesthetics.

Concept development:
Students must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience.

Design and production:
Students must design and create a mock-up of the five merchandise items using the appropriate materials and production methods.

Presentation:
Students must present their merchandise items in a creative and engaging way that reflects the brand's message and values.They should be able to articulate their design choices and explain how they reflect the brand and packaging design.

Final Submission









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