Packaging & Merchandising Design - Project 2: Innovative Packaging (Collaboration project with School of Biosciences and School of Business)

Week 4 - Week 10

Jordan Matthew Susanto (0352661) BDCM

Packaging & Merchandising Design

Project 2: Innovative Packaging (Collaboration project with School of Biosciences and School of Business)

Module Information Booklet

Project Brief:

This is a collaboration project between the Design School and School of Biosciences. Students from SBS has developed food in their previous semester and in need of packaging design for

their product. In this project, students will be required to create a new packaging design based on a collaboration project. The project aims to develop students' skills in creating and designing suitable packaging that reflects the product and its target audiences.

Objective:

The objective of this project is to encourage students to use their critical thinking skills and design skills to create packaging that effectively communicate the brand message and are aesthetically pleasing.

Tasks:

Research and analysis: Students must conduct research and analyze the product and its target market. This will help themunderstand the target audience, and the product USP.

Concept development:

Students must develop packaging design concepts that reflect the brand and the product. These concepts should be original and aligned with the brand's message and target audience.

Requirements:

Your task is to propose and produce a packaging design for a selected project from SBS and Business School. The packaging should be able to communicate and marketable in the local or international market. The design should communicate the benefit of the product and you may require to creating the brand for the product.

Assessment:

The final designs will be assessed based on the following criteria:

• Originality and creativity.

• Relevance to the product’s brand and target audience.

• Clarity and effectiveness of the message to its target

audience.

• Visual appeal and overall presentation.

School of Biosciences Student Brief and Presentation:

Progress:

I have opted for a minimalistic design approach after considering the project requirements. The reason behind this decision is to introduce a fresh and contemporary design to a new generation of consumers. Given that many people may not be familiar with the concept of a fried ball featuring a banana blossom as the main ingredient, I believe that a minimalistic design will be most effective in capturing their attention and conveying the product's uniqueness in a simple and concise manner.

Sketch: