Week 1-3
Jordan Matthew Susanto
Creative Brand Strategy
Task 1
Instruction
Lecture
This module introduces students to the building of brands with in-depth visual strategies, which is required to establish brand in the minds of consumers. You will learn to justify problems or developing a best solution for the brand by studying the relationship between the brand and its various target audience. From the previous semester, you had build a fundamental understanding in identity design and the effective use of symbols in the area of visual communication. From this module - Creative Brand Strategy, you will be further advancing the understanding of Brand Experience which is about designing a sensory experience that brings a person into a lasting and meaningful relationship with a brand. It is an important aspect in both graphic design practise and marketing.
why we need brand strategy?
We live in a world that is driven by perception and brands represent
customers’ opinion of a company’s credibility, products, reputation and
customer experience.
A brand strategy is essential because it provides clarity about the
competitive landscape, market position and customer expectations.
This information is critical to develop effective marketing strategies and to
fine-tune marketing messages to maximize your competitiveness and build
strong brands.
Branding significantly enhances the brand’s market performance and
profitability by improving name recognition, building credibility and trust,
increasing advertising effectiveness and inspiring employees
Why we need design journal?
Clarity in verbal and written communication is important, because
designers need to be able to eloquently explain their work.
Doing visual appealing design is great, but most of time we will need to be
able to rationalize our idea, our design decision, in order to convince the
audiences.
Task 1A
on the task 1a we supposed to do analysis on well-established city branding
campaign and we are able to choose our own existing campaign.
After I done the research and compile all of the data. I start to make the
presentation slides for it.
Task 1B
On task 1B we have to make a proposal of campaign of the city that we choose.
I choose Komodo Island for this class.
After do the research for our brand we have to do the presentation
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