Week 10-14
Jordan Matthew Susanto
Publishing Design
Task 3B
Progress
Feedback
Week 11
Fix the colour and change the font to create a proper hierarchy
Week 12
Larger the image for collaterals
Reflection
Experience
This task was part of an integrated project with
another module, Brand Corporate Identity. It was
intriguing as it marked my first time engaging in a
similar task for two distinct modules. Initially,
creating a design that was both consistent and
reflective of my brand posed a significant challenge,
causing some initial distress. However, after receiving
feedback from both Mr. Vinod and Ms. Lilian, I gained a
clearer vision of how to approach the task.
Observation
I primarily drew on the insights gained from Task 2 and 3
of BCI to shape the overall look and feel of the brand
guidelines. My goal was to accurately represent my brand
while avoiding excessive adjustments that could deviate
too far from the brand image. Additionally, I applied
lessons from Publishing Design regarding the strategic use
of grids and guides before making substantial layout
changes. As mentioned, the initial stages of crafting the
right design and layout for the brand guidelines posed a
considerable challenge. However, I eventually found my way
through the project and persevered until its
completion.
Finding
This task proved to be a valuable learning experience,
requiring the application of knowledge gained from both
previous tasks and another module. Reflecting on it, I
believe there was room for more exploration in terms of
design and interactivity in the brand guidelines. Moving
forward, I acknowledge the importance of managing my
time more efficiently and seeking additional references
to enhance my skills in designing a brand
guideline.
Further Reading
Reference: The Vignelli Canon
In the beginning of the book the author says that they
have always said that there are three aspects in Design
that are important to me: Semantic, Syntactic and
Pragmatic. Semantics refers to the search of the meaning
of whatever we have to design. That may start with
research on the history of the subject to better
understand the nature of the project and to find the most
appropriate direction for the development of a new design.
It is extremely important for a satisfactory result of any
design to spend time on the search of the accurate and
essential meanings, investigate their complexities, learn
about their ambiguities, understand the context of use to
better define the parameters within which we will have to
operate.
Reference: The Vignelli Canon
In the beginning of the book the author says that they have always said that there are three aspects in Design that are important to me: Semantic, Syntactic and Pragmatic. Semantics refers to the search of the meaning of whatever we have to design. That may start with research on the history of the subject to better understand the nature of the project and to find the most appropriate direction for the development of a new design. It is extremely important for a satisfactory result of any design to spend time on the search of the accurate and essential meanings, investigate their complexities, learn about their ambiguities, understand the context of use to better define the parameters within which we will have to operate.
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