Brand Corporate Identity - Task 2: Logo

Week 3 - Week 5

Jordan Matthew Susanto (0352661) BDCM

Branding Corporate Identity

Task 2: Logo

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 Instruction

Project 2A

We are required to collect 28 logos (everyday 2) good or bad. Pick the first logo that i see at beginning of my day. If i already pick the logo before just skip it. We have to articulate and describe it in words. Like the type of logo, what kind of typography they choose, etc. All the logos are required to be documented on google slides.

Project 2B

We are required to produce 2 sheets of idea sketches for 2 weeks for the development of our logo. Use mind map are important to this task for us to identify the keyword and key visuals.

Required to submit

1) Logo in BW, reverse & colour

2) Logo space rationalization & clearspace

3) Logo with strapline

4) Logo with rationale (brand ideals)

5) Logo min. size

6) Primary & Secondary colours

7) Logo’s or brand’s typeface

8) Patterns derived from logo

9) Logo Animation (Gif)

Progress

Mind map

Sketches

After i did some sketches i decide to go with a chicken idea but after i did some it on illustrator i feel the chicken that i choose doesnt represent my brand because i think its too muscular because my brand is about a fight club for a ordinary people thatneed some runaway from their daily boring life. So i did some visual research on how i want my logo look like.

So after i do some visual research i feel im gonna go with this kinda style logo (vintage logo with a classic cartoonish animal logo). i feel this logo fit the most with my brand logo is because my brand is about a club right and mostly the member will be a male so i want to capture the brotherhoodness feeling fot my brand. 

So i sketch my chicken mascot for my logo. i decide to make my chicken like this because i want to make our mascot is a representative of our member. The chicken look like a normal chicken nothing special like our member.

Final Submission