Packaging & Merchandising Design - Project 1: Promotional Packaging

 

Week 4 - Week 8

Jordan Matthew Susanto (0352661) BDCM

Packaging & Merchandising Design

Project 1: Promotional Packaging

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Module Information Booklet

Project Brief: McDonald's Happy Meal Box Redesign

In this project, students will be tasked with redesigning the McDonald's Happy Meal box with an educational message.

Objective:

The objective of this project is to encourage students to use their creative skills to redesign a well-known brand's packaging design. The added challenge of including an educational message will help students think more critically about the design and its impact on the audience.

Tasks:

Research and analysis: Students must research McDonald's brand and its target audience. This will help them understand the company's values, the products they offer, and the demographics they cater to.

Concept development:

Students must develop a concept for the new Happy Meal box design that incorporates an educational message. The design should be visually appealing, and the message should be clear and engaging.

Progress:

Students must draft their designs and submit them for review. They should include detailed sketches or mock-ups of their design and a written explanation of the educational message they have chosen.

Deliverables:

• Sketches or mock-ups of the Happy Meal box design.

• A written explanation of the educational message and its

significance.

• A final design of the Happy Meal box.

Assessment:

The final designs will be assessed based on the following

criteria:

• Originality and creativity.

• Relevance to McDonald's Happy Meal brand and target

audience.

• Clarity and appropriateness of the educational message.

• Visual appeal and overall presentation.

My Idea:

Through the wayang-themed Happy Meals, McDonald's can contribute to the preservation of traditional culture by creating a widespread platform for its promotion. By reaching a wide audience of children and families, McDonald's can raise awareness about the importance of preserving cultural traditions and encourage parents to pass down their heritage to future generations.

By combining the popularity and accessibility of Happy Meals with the educational value of promoting traditional culture, the wayang-themed Happy Meals can serve as a catalyst for preserving and fostering appreciation for Malaysian heritage among children.

Progress:

Final Assignment: