Week 1 - Week 5
Jordan Matthew Susanto (0352661) BDCM
Packaging & Merchandising Design
Exercises: Case Study & Box Making\
Module Information Booklet
Exercise 1: Case Study
Instruction:
We are required to choose 4 existing packaging design. It can any brand.
Study in the entire design, practicality, ergonomics, target audience, and
how the packaging carries the brand image. Write a short report based on
your observation and research
Exercise 2: Box Making
Instruction:
You are required to choose two items or product that you feel doesn’t
have the appropriate packaging. You are to design a box for each item.
The intention of this exercise is to improve the box design for better
handling, storage, protection of the product and displaying of the
product. The size of the product of your choice should not be bigger
than 300mm and smaller than 200mm.
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